Robot 6: IDW has been pretty aggressive in the digital field—you were among the first to market comics as single apps, back in the day. Why did you wait so long to go the iBooks route—and why does it make sense to do so now?
Jeff Webber: The epub format is entirely different from app development. It’s much more rigid and allows for little specialized navigation. IDW has released epub-formatted books before, we have over 200 single-issue books in the Amazon Kindle store. Those are panel-by-panel books, because the same file has to work on a Kindle or inside Kindle apps on other devices. It works fine but isn’t as perfect as using an app. The reason for the big push now is that Apple recently introduced new epub formatting tricks specific to iBooks. That has led to the great looking full-page approach we’ve developed.
Robot 6: From the reader’s point of view, how does the iBooks version of your graphic novels differ from the single-book apps you sell in the iTunes store or the comics you sell through your iOS app?
Jeff: IDW’s books are all full double-page spreads in the iBook format. Then readers can tap and zoom in for crisp, full page reading, and simply flip to the next page. It’s very intuitive. We also include all the extra material in the trades and graphic novels.
Read the full interview here.